Designing a Home for Independent Animation

Animation+ is a streaming platform dedicated to animated comedy, bringing together thousands of hours of programming from both established creators and emerging talent.

We were brought in to help develop the visual design and user experience of the Animation+ website, creating a platform that reflects the brand's personality while providing an engaging way for audiences to discover new shows, creators, and characters.

Working closely with the Animation+ team, we helped shape the site's visual direction, interface concepts, and overall user experience. Alongside the core website design, we developed a range of interactive moments and playful interface elements that encourage exploration and reinforce the platform's personality. From custom interactions and animated buttons to small moments of surprise throughout the experience, these details help make the site feel more like an extension of the Animation+ brand rather than a conventional streaming platform.

Scope

• Website Design

• Creative Direction

• Motion & Interaction Design

Highlights

• Developed playful interactive elements throughout the platform

• Designed custom buttons and interface interactions

• Helped establish a distinctive visual identity for the website

• Created a user experience focused on discovery and exploration