Oddly Drinks came to us with their first large-format cold brew launch: a fridge-friendly box with a tap, designed for multi-day sipping. The packaging needed to feel premium but fun, and reflect their offbeat brand tone.

Our concept: design the box like a house, complete with illustrated windows and doors. Each roast (light and dark) became its own building, and when placed side-by-side, the packs create an oddball neighbourhood inside your fridge.